One of Our First Logo Designs
One of Our first Logo Designs
I vividly remember this as one of our first designs many years ago. We as a business had just hired our first designer after about 2 painstaking months of searching and testing potential design candidates. We had devised a cunning plan to weed out the weak that we had worked on over a number of years. We asked the candidate for a test design as part of the hiring process, to be completed over 2 hours. We purposely chose a brief that was very broad but also with subtle read between the line hints.
Needless to say many of our subjects found our methods draconian and never reached the test level. Most of those that did try had little experience so in the end the test was scrapped.
Luckily for us this great designer called Jeremy came back and decided to come on board for the measly wage we were paying. Anyway here is his first design which I thought was inspiring, well balanced, creative and fitted well for the brief of a video production company.
Anyway after much tooing and froing the client one day said thanks for your wonderful designs but we wont be needing them as we found something else we prefer and set out from the start employing 2 design companies. Well I was shocked to say the least because I truly thought the work was great… I never did see the other design but I doubt it was a pinch on this…..
