The name of a brand or a company is its trademark, which becomes graphic art through logo design. Even when the name is not included in the logo, such as in the case of Nike, in people’s minds the swoosh symbol equates to the name of the brand or company. Even when the image is [...]
Filed under: Articles, Logo Design Tips by impactlogo on Friday, April 29, 2011 | Social tagging: brand logos > brand marketing > branding > logo design
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Most, if not all, graphic designers live by five simple rules in logo design. These rules guide them in judging a logo’s appearance will make it a hit among consumers or make it a disgrace in the logo design industry. Although not every logo has all of the following qualities, each logo that survived generations [...]
Filed under: Logo Design Tips by impactlogo on Wednesday, April 20, 2011 | Social tagging: brand logos > brand marketing > logo design > principles of design
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