Here are the best known brands that made drastic changes to their logos all throughout the history:

1. Samsung

From left to right: the Samsung Byeolpyo noodles logo, which was used from late 1938 until replaced in 1958; Samsung Group logo, used from late 1969 until replaced in 1979; Samsung Group logo so-called “three stars”, used from 1980 until replaced in 1992; Samsung Electronics logo, used from late 1980 until replaced in 1992; and finally, Samsung’s current logo which is used since 1993.

2. Mountain Dew

Farther left is the first Mountain Dew logo which was made public in 1950, next is the two-sides of an early bottle with ‘Hillbilly’ design. The next one is the 2008 logo which was used for quite some time by the company. To the right is the latest logo of the company and is currently used by Mountain Dew.

3. MTV

The hit music TV show – MTV, logo to the left is the one used by the show from 1981 up to 2010. By 2010, they made a logo change to this one on the right which is utilized by the same show up to the present.

4. Starbucks

The old starbucks logo bears a wood cut type illustration of a mermaid-looking creature taken off the Greek mythology. From that time on, the logo has undergone several changes. Today, the present logo has a more defined and apt look for a popular cofee shop.

5. KFC

Even KFC has undergone a full makeover. Colonel Sanders is now shown sporting an apron to make it look more amiable and inviting unlike the old logo used from late 1990’s to 2006.

6. Apple

These are the logos that were used by Apple Inc. From 1976 up to the present. This is an evident example that illustrates how important logo is. The last logo to the right is now currently used by the world’s no.1 innovator in gadgets and technology.

7. Canon

The pioneer in camera technology is orginally known as ‘Kwanon.’ Later on, it was changed to ‘Canon’ as both sounded pretty much the same. The final logo was created in 1956 which shows the company’s name in a simple typeface which is used up to the present.

8. Microsoft

Even the popular software company that revolutionized the entire tech world had its fair share of logo changes and updates. They began with a disco-type looking emblem that eventually evolved to a simpler and streamlined one. The last logo at the bottom was given birth to in 1987 which is still adapted by the same company to date.

9. IBM

IBM made drastic changes to their entire company brand and name eversince its inception in 1888. You can see from the logos above the timeline and the changes that were made. Obviously, the current logo is more appropriate and professional-looking.

10. Ford

Above are the logos used by automobile company Ford, from 1927 up to the present (from left to right). They experimented with various shapes from ellipse to circle, until finally they have decided to stick with the final logo (right side), which they dubbed as the ‘centennial blue oval,’ and is widely used up to now.

11. General Electric

General Electric which was founded by Thomas Edison in 1892 has made a series of conservative logo changes from 1892 up to the present. The logos from above are the logos used by G.E. in chronological order from year 1900, 1934, 1969, 1986, 2003 and 2004 (used up as of this writing).

12. Nokia

Finnish mobile phone manufacturer- Nokia, had sported the following logos above, from the year 1865, 1898, 1965, and the last two logos over the years. The logo revolution was evident in this case. Don’t you think?

13. Walmart

Walmart used several logos all througout their business existence, but they have since then maintained a simple logo using basic colors and variation of the brand name ‘Walmart.’ The logo in brown was made in 1981, while the one in royal blue around 1992, and lastly, in 2008, they have made yet another change to the logo on the right which is still used up to now.

14. LG

LG, prior to its now popular brand consists of two other companies that merged together – Goldstar, a radio creating plant, and Lucky, which is a cosmetics brand. The two brands eventually was merged as Lucky Goldstar in 1958, which was later on renamed to LG Electronics. Along with the brand name changes were the significant logo makeovers from Lucky in 1947, to Goldstar in 1958, and lastly, to LG in 1995 up to date.

15. FedEx

This world-renowned cargo forwarding and courier services was added to this list as they too, have made a significant change on their logo from the old ‘Federal Express’ logo used wayback in 1973-1994, to the FedEx modern-looking logo launched in the year 1994 and used up to the present.

16. Shell

Shell, one of the main oil cartels in the world has its own share of logo changes from its beginnings in 1900 up to the present. The logos above are showing the company’s official emblems from 1955, 1961, 1971, 1995, and up to the present (images from left to right).

17. BMW

Bayerische Motoren Werke AG or popularly known as BMW for brevity, undergone several logo modifications from 1923 up to now. Notice from the above image samples, BMW’s popular logo which experienced some makeover to make it appear more streamlined (BMW logo to the right).

18. Nike

Way back in 1971, a well-known designer crafted a logo for Nike (first one to the left) for just $35. Eventually, as the business became profitable, changes to the logo has likewise been implemented. A very few modifications to the old emblem were made which later on yielded to a simple ‘check’ mark, which to the time of this writing remains to be the official logo of the company.

19. Pepsi

Caleb Bradham founded the world’s famous soda brand Pepsi in 1890. From then, Pepsi adopted an official logo in the year 1940. After that several changes have been implemented on the top softdrinks logo design. Major logo redesign occured sometime in 1950, 1962, 1973, 1991, 1998, 2003, and 14 years later, a new Pepsi Cola logo was yet again given birth to(third image to the right).

20. UPS

The Universal Parcel Service, Inc. also known as UPS began using a business logo back in the year 1916 when they were originally known as the American Messenger Company. Several modifications have been seen with UPS together with their rebranding. Finally, they decided on sticking with the shield-looking logo that embodies the kind of service they wanted to project.

21. Target

Target, a famous American retail company made various alterations on their logo since the brand emerged in 1902. Seeing the new logo (image on the right), we can all agree that the new look is much better compared to the old logos (images on the left).

Several businesses neglect to entirely understand that a logo is an emblem of that bond between the brand and its customers. This is the rationale why customers trust buying goods or services from a particular brand because they know exactly what they are getting. This is exactly why the loyal customers, especially the ones who patronizes the brand on a regular basis, are most likely the ones to be most annoyed and disappointed when their favorite brands decide to change their logos.

As rebranding poses a great impact on a particular business, it is essential to undergo with the entire process with great caution and care, having in mind your customer’s sentiments and preferences. Whether or not it’s simple or subtle, or a total makeover of the business and its goals, a change in logo resulting to rebranding can be well worth it if you know exactly how to do it.

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Instagram is actually a free photo sharing platform launched early in October of 2010. This membership site enables users to capture photos, put a digital filter to it, and later on be able to share it to various social networking services, one of which is that of Instragram. They currently have 150 million members (and still counting).

A lot of the naysayers on the web are against the acquisition as they find Facebook more intrusive (with all the privacy issues way back), and all ‘sold-out’ as compared to Instagram. So, what are the top 15 branding principles businesses can learn from the experience:

1. Start Small

Like many other social networking and photo-sharing sites, Instagram started small and eventually it gets ‘viral,’ and captured the interest of so many people across the globe. Businesses, especially online ones must endeavor to ensure they have results-oriented yet humble beginnings; without however losing sight of their goal to go bigger down the road. If small businesses have this passion and foresight, everyhting else will surely fall into its right places.

2. Nurture Relationships

Basing from what Instagran has gotten through, we can say it must be a lot of hard work to get to the level of popularity and success they are now enjoying, but thanks to the people who supported it.

Nurturing relationships in business is a key to online business success. Social networking must be based on relationships, one that is real and heartfelt. Instagram reached this level with their massive followers and ardent members. Customers should always be in the forefronts, monetary considerations are merely an icing on the cake so to speak.

3. Exemplary Customer Support

In this time and age where technology is brought closer to the people, so is social networking and any online business for that matter. You have to ensure that you are at all times reachable by your customer. Instagram has kept their tabs up on this aspect of their business, hence the tremendous success. Your keyword: customer satisfaction guaranteed.

4. Right Business Mindset

Possessing the right business mindset is essential to doing business online. You need to make sure that you know exactly what your motives are in establishing your business, and what end results you wish to achieve. All else will be easy if you have the correct mindset to begin with.

5. Have fun in everything you do

A key principle in working is that you have to love your work, if you do, all work will no longer be cumbersome and you will never ever work a single day of your life!

F-U-N is a simple 3-letter word, but if you understand its real meaning, everything else will be great for you and your business. Folks at Instagram are definitely having fun sifting through and filtering photos and daily mementos from people all across the world, its a completely fun and enriching experience for all of them, their salaries are just meant to be pure fringe benefits.

6. Transition is a fact of life

Change is the only thing constant in this world. Sounds like a cliche but this still holds true today. It must be a tough decision for Instagram’s CEO Kevin Systrom to part with the company. But transitions are a fact of life, nobody wants to remain stagnant, particularly businesses.

It’s either you stay in your proverbial plateau, or you move up for a better, greener horizon. It’s your call, but always aim for positive transitions.

7. Take criticisms with a grain of salt

Instagram may have read all the nasty press about them selling away an upcoming and promising membership site to Mark Zuckerberg, much to the dismay of its avid followers.

In major business decisions, there is no turning back. Once you have made up your mind and you fervently believe that your decision is for the good of everyone including your core business, then take criticisms especially negative ones with a grain of salt. Like a rising fad, all talks will eventually die down. So stick with the plan, and face everything like a man.

8. Haggle

Haggling is one common business practice, it is much similar to bidding. In business, you need not be too timid to haggle or bargain, who knows, you might end up with an amazing deal. Same is true with Instagram, Mark Zuckerberg bought it from Kevin Systrom at a price he may not have imagined feasible for a fast-rising website such as theirs.

But basing from what transpired, it was a good deal for Facebook, they have everything they have bargained for including millions in active memberships, a lurking competition toppled down, and Instagram all to themselves for whatever intents and purposes they may otherwise have in mind.

9. Convert adversity into an opportunity

For sure Mark Zuckerberg and his allies at Facebook are well aware of instagram’s rapid rise to fame, and they have cleverly devised a way to end this at once. The remedy is to provide Instagram’s CEO Kevin Systrom an offer he cannot refuse – $1 Billion in cold cash!

Why wallow in your misery when you can surely overcome any obstacle if you’d want to? Exactly what Facebook did with Instagram.

10. Always go for the Win-win

Major business decisions must always go for a win-win solution at all times. Facebook did just that when they found out of the news regarding their close competitor Instagram, they ensured everything will be a triumph on their part, and Instagram bringing home the pie.

11. Stay on top of the competition

Facebook stayed on top of the competition and took hold of the reins when they bought Instagram, and the latter yielded. A lot of people frowned over the value with which Instagram was successfully bought for, but to Facebook’s mind that was just a great deal, and it was all well-worth it.

12. Make an inventory of your current business status regularly

By making a regular inventory of your business, you will at all times be informed of your present business standing, and keep close watch of your competition.

Ensure you check the market regularly and keep tabs on your business growth and development, this way you will know what needs to be changed or developed to keep up with the rest of the competition.

13. Protect your brand at all cost

Instagram may have sold their company to their worthy opponent Facebook, but they have never loose sight of their identity and brand. They remained the same, and was called the same – Instagram.

The most notable difference perhaps being that they are currently shifting to an entirely new management and supervision. For whatever it is worth, Instagram will always be Instagram and Facebook can never change that!

14. Do whatever it takes to make your business rise above the competition

$1 Billion dollars can be quite a hefty price to pay, but that’s not an issue to then rival Facebook CEO Mark Zuckerberg. He just did a sound business judgment when he did that.

Looking over at the long-term results, Facebook can easily recoup $1 billion dollars in no time, and gain more down the road. You just have to do whatever it takes to make your business stay afloat.

15. Innovate

With the growing popularity of Instagram came the additional demand for it to be available in various platforms including the popular ones, such as – mobile devices. With Android and iOS gadgets all booming, Instagram struck a goldmine by creating cutting-edge technology designed for mobile phones and other portable devices. This is the waterloo of Facebook, and they wanted to win back the crown by owning Instgram and reinvent Facebook apps via mobile and other portable platforms following Instagram’s model and lead.

If you want to thrive in the online marketplace, be sure to stay tuned to the latest innovations, and keep up. Otherwise, end-users will leave you the instant they find your site buggy and outdated.

It is our fervent hope that Instagram will grow more under Facebook’s wing and that they will further add more value and inspiration to people’s daily lives. And for businesses – small, mid-range, or big to learn from this experience.

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Just by seeing a logo, you’ll be able to envision exactly what the product is. In a way, logos bridge the gap between your business and the prospective customer. Your logo will ensure your product or service is sold even if you are not there.

With these things in mind, you should take careful consideration of the aforesaid things when having your logo designed, do not make the same blunders these people did with their respective businesses (ranked in the order of their irrelevance ) –

45. Salon and Spa

No one may attempt to have their hair done by this salon if their logo looks like this, would you even dare?

44. Software Technologies

I am not so sure what this company is doing. The DNA-looking icons do not mesh well with the concept, sad to say.

43. Coffee Shop

Is this a coffee shop or a church? Sorry, but the sign says otherwise, I think?

42. Photography Services

One good example why logos should be made in a way that it should do its work of representing and selling out your brand. Otherwise, you will get zero customers!

41.  Spa

A spa ought to make you relax and look rejuvenated and not turn you into some ‘Transformers’ autobot, agree?

40. Dental Clinic

Toothache? I think this logo brings more of a headache rather than cure a toothache, what do you think?

39. School of Music

The logo bespeaks of the kind of music education you’ll get.

38. Cyrenian House

I am not so sure what this office is, but sure looks scary to me, are there zombies in there?

37. Pool Service Company

Why would a pool service company put up a very sad frog logo like this? What were they thinking exactly?

36. Victim Services Unit

Hmmn, I think this logo needs some careful thinking and creativity to pull up a decent-looking logo that will best represent their service. Don’t you think?

35. Foundation

I don’t think the kid, and the odd-looking letter ‘k,’ plus the cookie, -   jive well all together?

34. Brewing Company

Feels like you are drinking some beer brewed off of crocs with this logo, don’t you guys think?

33. Pest Control

The cobra looks like more of a worm and not a king cobra, I guess.

32. Pizza

I can taste patriotism in this pizza, but not so inviting for customers looking for a delectable and delicious thin crust pizza!

31. Club

Does this look like a fallopian tube or what?

30. Fire Sprinkler

No offense but did a kid created this logo? If yes, wow! If not, too bad!

29. Images Salon

I can’t imagine what would a person look like upon finishing a salon session from here? Scary? Hope not!

28. Pool Doctor

Ah, Pool doctor yes, literally?!

27. Anthony Byrne Office

This logo looks like a replica of the male genitalia, won’t you agree with me?

26. Queensland Government

Not sure where is this logo used and what branch of government it represents, but it sure looks pretty lame, right?

25. Non-Profit Organization

This logo seem to be sending a wrong message to me, what do you guys think?

24. Dining

A dining logo can in some cases show plates and utensils, or a delectable image of the house specialty, unlike this one which suggest a different thing – which is very far from the concept of dining. Guys would surely agree!

23. Children’s Clinic

I am not so sure what to think of every time I see this logo. What are you thinking?

22. London Olympics

This logo is not very reflective of the spirit of the Olympics, much so of the camaraderie and passion of the game.

21. Satellite Services

Uh-oh, the logo looks like the satellite had one bad hard-on. Oops!

20. Another Satellite Services

Does this connect to Satan in hell, by chance?

19. Juice Drink

Parents won’t love this for sure. Are the fruits doing what I think they’re doing? Tell me?!

18. Candy

This ad sure brings trouble!

17. Car Parts Store

The logo appears weird, won’t you agree with me?

16. Young Alarm

Can you spot the not? This ad is soo alarming!

15. Government Office

Not sure exactly what office logo would have it this way?

14. Bureau of Health

Am I seeing this logo right?

13. Pizza

Why does this pizza logo look different to me?

12. Retail Store

The store says MegaFlicks, and not how your dirty mind is reading it. LOL.

11. Day Care Center

This ought to be ‘Kids Exchange’ and not ‘KIDSEXCHANGE,’ unlike what you see from the neon lighted signage.

10. Junior Jazz Dance Class

Are these stick figures dancing? Or I am I seeing a lady’s bosom? Which is which?

9. Cat Wear

This logo is not tastefully done for a fine clothing line for women. Don’t you think?

8. Locum

Another fail logo implying a different message at first glance.

7. Pharmacy

Why do I see ‘sodomy’ instead of a pharmacy in here? Can someone explain this to me?

6.  Catholic Church’s Archdiocesan Youth Commission

This logo can mean a different thing, don’t you guys agree?

5. Chinese Restaurant

I don’t want to suggest anything, but you can clearly see from the logo what I mean. That’s very self-explanatory for all of you guys!

4. Dental Clinic

What do you think doesn’t look right with this logo?

3. Pediatric Clinic

Is this a pediatric clinic, or a pedophile doing a despicable thing to a kid? What do you think?

2. Computer Doctor

The mouse looks odd from this logo. Are they seeing what we are seeing from here?

1. A-Style Logo

Landing on number one spot is a fail logo that suggests an entirely different thing. Too bad, the company still utilizes the exact same logo to date.

The core definition and purpose of logo is to identify. By way of using images, emblems, marks, and or symbols, a logo can identify a company, service, or product in the most straightforward manner. To put it succintly, your logo should connect with the brand it represents.

As you can see from these samples, these logos are in no way reflective of the businesses that they represent, hence, no brand recognition or brand awareness can be achieved out of it. A logo to be effective should be synonymous and reflective of the brand it is promoting, otherwise, it’s a major FAIL, and defeats its purpose.

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Logo designs may be hard to conceptualize for some, especially to those who weren’t gifted with the skills for design ad drawing. Alas, logo design freelancers and companies are here to render services for your logo design needs.

However, not all logo designs are very efficient in making a lasting impression on the targeted audience. Why so? It’s because, from the start, the logo design is a total failure.

Logo designers should keep the following in mind to avoid the common pitfalls of logo design making. Whether you’re a client or someone who’s venturing into the logo design business, keep these in mind in order to appease your client, and save your pride and
honor from shame:

a. Too Much Font Styles

While it is true that design entails a lot of creativity, you don’t need to overdo it with showering the logo design with too many font faces. This is certainly not eye-catching; instead it’s more of an eye sore. Maintain at least a maximum of two font faces for your logo design. Moreover, take note of how you use your font styles; the typography or the text that accompanies a logo design should have an impact that wows its audience, not to drive them away in ambiguity.

b. No To Raster-piece

Say no to logo designers with outputs set in raster images. Quality logo designs should come out as quality pictures; this is essential in reproduction of your logo. Having logo designs in vector form makes it possible to adapt into other media platforms. Also, resizing and editing your logo will be much easier. You would not want to have a pixelated logo, right? Unless it’s a style to have the images on the logo design pixelated, opt for vector images instead. Instituting visual consistency is possible through software like Corel Draw or Adobe Illustrator.

c. Redundant images

Have you ever considered making your own logo design, just to save money? Let me guess. You just downloaded an image that relates to the purpose or objective of your product or service, add some text or edited and put effects in Photoshop, and ta-da! Instant logo design! If you are one of those who did this, then delete that crap you just did. No matter how beautiful or impressive it might be, it’s still just a rip-off from some image hosting site, and there goes your originality rating. Logo designers are here to help you conceptualize your own unique identity; something that’ll make you rise above the rest. If you’re serious about your business, then be serious in creating your logo; it wouldn’t hurt to spend for something you’d be using for a long time.

d. Color Power

One does not simply rely on colors. Bear in mind that your client’s logo design might be used for different purposes. Whether for t-shirt projects, posters, letter heads, newspapers, other forms of print ads, and many more; a logo design must keep its striking characteristics. While the logo design’s color must be taken into consideration, it is an imperative that the logo itself can readily adapt itself to a change of hue.

These are some of the tips you might want to look out when brainstorming with your client. Logo designers must know their own craft and avoid pitfalls like these to create a harmonious and productive relationship with your client.

Create a logo with impact, not with crap.

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The new iphone and android app allows users to drive a simulator game of the fusion car on their tablet or phone. In order to access up to 23 racing tracks.

The clever part is Ford fans will need to ‘unlock’ the app by taking a photo of the ford logo on their car or on the computer, thus promoting the brand and logo and also adding exclusivity around the brand.

Ford it seems has gone all out to try and win some ground from the increasing popularity and success of the Camry Hybrid.

The app was produced by a cutting edge team of gaming developers and has since been applied to over 10 cars.

The App aims to draw a large audience of fans using facebook and twitter sharing inbuilt into the apps to virally attract more users, ford fans and potential customers.

All in all a nice campaign by Ford who has more often than not been trumped by the forward thinking Toyota Company.

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This early the logo design industry is now showing logo design trends for 2012.

Having a good logo entails a lot of effort and involvement from key people which include the marketing, graphics and design team. While the creativity of the logo designer greatly matters, it does not ensure the success of the logo. The logo should always reflect the concept and values of the brand at the same time appeal to the target group. And while it is a given rule that logos should be timeless, logo designers can still benefit from the latest trends in logo design where they can get new ideas and inspiration.

What is hot or in demand two years ago in logo design may no longer be attractive today. The blue color which proved to be effective in software logos may not have the same appeal in the coming year. Thus, it is important for logo designers to stay up-to-date on the latest trends in logo design. Remember that a successful logo design could definitely translate to more product sales and could improve the standing of a brand in the industry where it belongs.
In 2011, some of the logo designs that hogged the spotlight are futuristic 3D designs, isometric shapes and line art. Because 2011 witnessed more powerful gadgets from Apple, Inc., the equally powerful logo proved to be an inspiration to some businesses enticing them to use fruit design in their logos.
Some companies have also embraced the ecological trend and have gone environment-friendly so they used the color green in their logos or added some plant designs.

Let’s take a look at the logo design trends for 2012.

1. Go Green or Plant design

The plant or flora design will continue to make waves in 2012 just like in the past years. Companies who use plant inspired logo design project an environment-friendly image. Such logos have images depicting nature like leaves, flowers, soil and even animals which could also represent growth and expansion. One good example is Blue Oak Construction. http://blueoakprojects.com

2. Badge and button design

Badges are synonymous with quality service or authority. Most popular badges are those used in the military. They also indicate the status and identification of a person. Badge combined with button designs are now also being used in advertising, promotions and brand awareness. The badge and button design greatly appeals to consumers because while it may appear as regal, it still seems real and touchable to them. Lamborghini’s logo remains one of the famous logos with a badge design. Blogger’s logo, on the other hand, is a good example of a button like logo. http://www.blogger.com

3. Speech Balloons

Speech or thought balloons are no longer confined in comic books, comic strips and cartoons where they are used to show the dialogue or thoughts of a given character. Speech balloon and thought balloon may look differently because while the former means words that are spoken aloud, the latter refers to just thoughts.

New companies in particular are hooked to creating logos using this design. This logo design is not just simple and timeless. This design looks hip and appealing especially to the younger generation. Notice that most companies or businesses online use this logo design. Among these are Google Talk, Technorati, imeem, and Bubble Share. Another good example of a logo bearing this design is Job Thread logo. http://www.jobthread.com

4. Quadrilateral

A quadrilateral is defined as a polygon with four sides and four corners. Sometimes the term used is quadrangle. In logo design, quadrangle is neither a square nor a rectangle but a fun shape. It’s a design that elicits attention. The Groupon logo (http://www.groupon.com) is one perfect example.

5. Type font

This could be the simplest but this does not mean it is not difficult to design. Logo designers face various challenges on how to create type font logos that are remarkable. This logo design best promotes the company name or the brand name. Best examples are Google and Facebook. There are numerous advantages when using this design. For one, logo design can be reproduced in other colors or in black and white. This design is also easy to recognize. For traditional reproduction, very little technical knowledge is needed for this.

There will always be new trends for logo designs. Logo designers can draw inspiration from these designs. But at the end of the day, it is still the designer’s imagination, talent and creativity that could give life to a logo design and make it memorable and successful.

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What good will your new logo design be if you keep it under lock and key? Whether your logo is fantastic or not is a debatable issue and is simply beside the point. The whole point is to put out your logo the soonest that you can, to make it as visible to the public as possible, and expose it as frequently as you can. Why?

First of all, repetitive exposure aids in recognition and recall. Two key words are essential here: repetition and exposure. The more frequently your audience sees your business logo, the more ingrained the image will be in people’s memory. The repetitive exposure, whether people actively pay attention to the logo or not, engraves the image deep into their subconscious. The same phenomenon is at work with that stranger you frequently bump into (but not talk to). The next time you seem her or him somewhere else, you should be able to recognize the person. You would even probably say hi or make small talk.

With your company logo, the goal you’re after is instant recognition. That is, people will instantly recognize and remember your company whenever they see your company logo.

So, paste your logo all over town and wherever you can. Make sure it appears on television. Let it be seen by motorists and pedestrians on your company-sponsored billboards and giant signage. Print it on your giveaway items. Print it on customized shirts or on company uniform. Your budget’s your limit. On second thought, there are millions of creative ways in which you can expose your logo without spending much.

Don’t forget your office stationery, too. Make sure your business logo is on every business card, letterhead, invoice, job order, etc. that you use for transactions. This way, you are not only providing an air of officiality to those transactions but also exhibiting your company symbol.

Creating a fantastic logo design for your business is just a part of the bigger story. It’s an important part. Another important part is the maximum exposure of your logo to your public. These two are very crucial to establishing your business identity, creating good will among your target audience, and promoting your company name or brand.

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The colors, the shapes, and typefaces used in the logo design should reflect what the business is all about. That is why when choosing a font type, one must not decide too hastily. In making a business logo, so many things should be taken into consideration—even the smallest of details, and that includes the selection of the font type.

One of the important parts of a logo is the text. While not all corporate symbols have text, almost all corporate emblems bear some form of text, or a few alphabetic characters. The message will be clearly conveyed and understood if the content that comes along with the logo is readable. The size, style, and color of the font are valuable to the logo’s success.

The style of the font will reflect the business’ professionalism and serious outlook with regards to rendering service to target consumers. You do not expect a health care company to use comical or fancy fonts in its logo. Doing so will result in the company’s being perceived as frivolous and not all too serious about providing quality health care service.

This latter situation will result in a confusion on the part of the consumer. There won’t be any consistency between the service or product that the company is trying to sell and the font that your company is using. There should be uniformity when it comes to the main idea or the theme of the logo. Inconsistency sends mixed signals to the consumer, thus giving a notion that your business lacks organization and systematicity.

The style of the font also has an effect on the viewer. Round fonts usually create a relaxing and calming effect on the reader; as a result, the content and the entire logo will be easily remembered by viewers. On the other hand, fonts that have sharp, pointy edges produce a serious tone, which is quite suitable for companies who mean serious business when it comes to service.

The font should be clear and understandable. There are fonts where in the letters are reversed to make the logo more attractive. But, this design does not always produce positive results. If the text is lengthy, reading the letters in reverse can be exhausting to the reader. As a rule of thumb, choose a typeface that is clear and easy to read.

The size and color of the font also matter. The bigger the size of the font, the more it is greatly emphasized and readable. But make sure that the size does not overwhelm the sight. The color should be attractive to the eyes. This will be helpful in making your business logo recognizable to the public.

The font face of your company logo is as important as the overall design. Make sure that you spend enough time to choose the most effective and the most appropriate one for you company’s logo design.

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One way to achieve that is to make sure that the colors of the shirt and the colors of the logo design should blend well. The color of the shirt may overshadow the colors of the logo, thus making the image unrecognizable. It is best to use light-colored shirts so that the colors of the t-shirt design can stand out.

Another way to make effective t-shirt ads is by using the same, or at least similar, fonts and colors of both the logo and brand. This will not just make your shirt design consistent and coherent but also make your company shirts, as well as your logo, memorable.

Be careful with the shirt design. The over all appearance of the shirt will also reflect the over all image of the business. The placement of graphic elements, as well as the choice of color and shirt style, will bear on the company image. The placement and size of the logo are very important. The logo should be placed where people can see it easily. It is best to put the logo at the center or in front because that position can easily catch attention. The size should be large enough for the logo to be seen and understood.

In contrast, if your company shirt’s design is disorganized, the viewer will instantly associate it with your company. And, that’s not exactly a healthy thing to happen. Worse, a disorganized company is often perceived as an incompetent and unprofessional company. So, exercise great care when using your business logo on company shirts.

Yet another way to effectively use your company shirt to promote your business is to string all the shirt elements together in a coherent theme or motif. The theme must be one that can accommodate your company logo, or at least one that will make the latter stand out and be emphasized. Giving out freebie shirts at corporate-sponsored events can be a great opportunity to experiment with different themes and motifs.

Many companies today use shirt designs to further promote company and brand recognition. Because shirts can be worn and brought anywhere, you can just imagine the long mileage and the amount of exposure that your company can get if you emblazon each shirt with your company’s logo design.

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There might be colors that associate with the origin and history of your company. For example, some companies owned by Spanish people usually have red on their logo design. It symbolizes their nationality and patriotism. You could also use colors that represent your advocacy. For instance, companies that emphasize environmental advocacy often use green dominantly.

You could also develop your logo out of the basic shapes. But, of course, it still has to be significant to your company. Arrows could symbolize the direction which the company probably gives its clients. Religious organizations use the cross shape that symbolizes their Christian faith. Triangles could be used by mountaineering companies to symbolize mountains or by housing organizations to represent the houses that they provide their clients.

Other elements which you can play with to get ideas for your logo are icons. You could have a bread for bakeshops, books for a bookshop, dress for a tailoring parlor, or mirror for a salon. You could also use a logo that may not obviously tell what you are as a company but still has relevance.

There are also places where you can hunt for ideas for your logo. In the library, for example, there are books that feature logos that made history. The same information can also be accessed easily on the Internet. Together with the logo gallery perhaps is an explanation as to how this or that logo became an icon in the graphics design industry. Study the elements that made it effective. But never ever imitate any of them. A logo should be original. If you do copy it, you are telling people that your company is as good as a second rate copycat. You would not want to do that.

Logos should equate with your company. So, as a final suggestion, you can try to find ideas and inspiration for your company emblem from the very people working for your company. Your employees, from top to bottom, are the ones who know the company more. They would know how the company can best be represented and rolled into one unique, powerful, and effective logo design.

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