Australia's Premier Logo & Graphic Design Company
Do companies still regard logo design as crucial in their businesses? Yes, for the simple reason that logos are here to stay. They are practically seen everywhere, in big billboards, print ads, in some packaging, and in the products themselves. You’ll see some famous logo designs in a can or bottle of soda, box of [...]
Unlike interior design or fashion, color schemes in logo design normally number up to three in an image or icon. Using more than three is tricky because the eyes will not notice the other hues and the brain will only register up to three shades. Too many colors or too many lines can crowd in [...]
To find the right artist or designer to create a logo design that fits your brand or corporate image seems easy at first. The best ones out there already made a name for themselves. They would be easy to spot through word-of-mouth, advertisements, and a quick online search. However, the high rates may inhibit your [...]
Generally, it is the designer’s job to state a price for a single logo design job, but when commissioning a job, it is the responsibility of the buyer to choose wisely. Many factors contribute to the pricing of a project. It’s not just the skills of the designer alone that should be given emphasis, but [...]
The name of a brand or a company is its trademark, which becomes graphic art through logo design. Even when the name is not included in the logo, such as in the case of Nike, in people’s minds the swoosh symbol equates to the name of the brand or company. Even when the image is [...]
Most, if not all, graphic designers live by five simple rules in logo design. These rules guide them in judging a logo’s appearance will make it a hit among consumers or make it a disgrace in the logo design industry. Although not every logo has all of the following qualities, each logo that survived generations [...]
When coming up with a logo design for your business, you can combine both abstract graphics and words. The result is a type of logo known as a combination mark, and it can work as effectively as the other types. Some logo design artists prefer the term iconic logotype instead of combination mark. The reference [...]
The simpler your logo design, the more likely it can easily be remembered. This is a frequent mantra that excellent graphic designers always tell their clients who seek advice on the creation of their respective business logos. One opportunity for such a simple design is the icon type of logo. Although you can achieve a [...]
The most important purpose of your company logo design is to emblazon your company’s nature and identity upon the minds of your audience. The only way do that is to create an impressive emblem that speaks about your company and what it stands for. In designing such emblem, you can opt for the wordmark design. [...]
Unless you yourself have the artistic skills for making a great logo design for your company, you will most likely have to employ the services of a graphic artist. The designer may be a company employee or even a third-party, outsourced artist. Keep in mind that when working with someone else for your logo design, [...]
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