According to definition, logo is defined as a graphic mark or emblem utilized by businesses, and organizations, and even by men and women to promote instant public recognition. Logos can consist of either graphics which includes purely symbols or icons, or the name of the business in the form of a logotype or wordmark. Logo came from the ancient Greek word “logos” and it translates to “word” or “speech“.

The Babylonian, Assyrian, Mayan, Chinese, Egyptian likewise used pictographs to communicate their words and ideas. Historians treat Pictographs as early logos;

sadly, gang graffiti on the walls of inner city buildings continues that trend of identification through emblems and images. Icons (from the Greek) are likewise used to communicate, however with pictures instead of words.

Back in the olden days, a hot metal typesetting, or a logotype was distinctly set and arranged typeface or colophon is used. Several religions utilized logos to reach their flocks. The cross, the Star of David are symbols of two of the leading sects.

There are several things that contributed to the now contemporary concept of logos. This includes the cylinder seals (2300 BCE), coins (600 BCE), coats of arms, watermarks, silver hallmarks and also the development of the printing technology.

By the 13th century merchants began making use of designs, which evolved from plain cipher to trademark for traders and merchants. A good deal of the premature samples of logo design are goldsmith’s marks, masons marks, watermarks. Logos were created to personify a certain brand or group.

By 18th-19th centuries, photography and lithography paved the way towards the booming of the advertising industry. Then came the innovators of the visual arts and lithographic processes, brilliant minds like French printing firm Rouchon in 1840s, Frederick Walker of England in 1870s, Joseph Morse of New York, and Jules Cheret of France in the 1870’s created an illustrative style that went past the representational artwork to figurative imagery with aspects of bright and flat colors.

It is said that the very first logo to be trademarked is the Bass Red Triangle way back on 1876.

Later by 1950’s, people experienced the era of Modernism and has started to display avant-garde art movements in Europe that displayed prolific works of art that eventually spread to the US, and other parts of the world.

Several logos have evolved to become so powerful and known universally and have to some extent became a known brand for trade, practice of a profession, or business. Like the well-known symbol of medicine where you see everywhere. It has been so ubiquitous that it does not need any further explanation to define what exactly it is to the ordinary layman.

In the concept of business, a logo is a company’s distinctive most crucial advertising tool. Every time it is viewed or seen, it instantaneously communicates an unspoken advertisement about the product or service it so represents and this easily differentiates it from the competitor product or service.

The ultimate goal of a well-designed logo is credibility, as well as good brand recognition. Due to the diverse products and services offered in the market today, the necessity for a new, unique, and compelling logo is made all the more stronger. As logo’s are deemed the foundation of a business’s visual and brand awareness, a cutting-edge logo design is thus imperative.

If you want your business or product to stand out from the rest of the world, get yourself a distinctive logo that’s catchy, easy to remember, and projects exactly what your business is able to deliver, having in mind world-class quality, and brand recognition!

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Lara Johnson Director of Marketing at Impact Logos explains “Over the past few years we have seen a steady but consistent increase in logo offers under $100 with promises of a horde of designers, unlimited designs and in some cases even free business cards. This increased competition has diluted our market share considerably.”

After an internal review Impact Logos concluded that the only way forward was to pivot in order to survive. “We did extensive customer surveys and were frankly shocked to find that over 70% of our online customer base had an ideal budget of just $100 for business logo design. Further testing and qualitative surveys have convinced us that our ideal price points are between $199 to $250.” explains Lara Johnson.”

Impact Logos has taken the opportunity to review their complete online presence, including user interface, conversion funnels and bounce rates.

“We are currently in our final stages of testing price models and soon to be releasing our new website. Our focus remains on recruiting superior designers and creating inspirational logo design. We just have to get used to lower margins and try and make it up in volume.”

Impact Logos is a leading online logo design company. You can find them at http://www.impactlogos.com.au

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The new iphone and android app allows users to drive a simulator game of the fusion car on their tablet or phone. In order to access up to 23 racing tracks.

The clever part is Ford fans will need to ‘unlock’ the app by taking a photo of the ford logo on their car or on the computer, thus promoting the brand and logo and also adding exclusivity around the brand.

Ford it seems has gone all out to try and win some ground from the increasing popularity and success of the Camry Hybrid.

The app was produced by a cutting edge team of gaming developers and has since been applied to over 10 cars.

The App aims to draw a large audience of fans using facebook and twitter sharing inbuilt into the apps to virally attract more users, ford fans and potential customers.

All in all a nice campaign by Ford who has more often than not been trumped by the forward thinking Toyota Company.

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