impactlogos.com.au » Logo News http://impactlogos.com.au/blog Tue, 10 Jan 2012 11:20:29 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Why Logo Companies Are Dropping Their Pants in 2012 http://impactlogos.com.au/blog/why-logo-companies-are-dropping-their-pants-in-2012/ http://impactlogos.com.au/blog/why-logo-companies-are-dropping-their-pants-in-2012/#comments Tue, 10 Jan 2012 11:20:29 +0000 impactlogo http://impactlogos.com.au/blog/?p=274 Despite a increased focus on logo design quality and a recruitment drive in 2011 Impact Logos will be reducing prices by half in 2012 due to increased competition in the online logo space.

Lara Johnson Director of Marketing at Impact Logos explains “Over the past few years we have seen a steady but consistent increase in logo offers under $100 with promises of a horde of designers, unlimited designs and in some cases even free business cards. This increased competition has diluted our market share considerably.”

After an internal review Impact Logos concluded that the only way forward was to pivot in order to survive. “We did extensive customer surveys and were frankly shocked to find that over 70% of our online customer base had an ideal budget of just $100 for business logo design. Further testing and qualitative surveys have convinced us that our ideal price points are between $199 to $250.” explains Lara Johnson.”

Impact Logos has taken the opportunity to review their complete online presence, including user interface, conversion funnels and bounce rates.

“We are currently in our final stages of testing price models and soon to be releasing our new website. Our focus remains on recruiting superior designers and creating inspirational logo design. We just have to get used to lower margins and try and make it up in volume.”

Impact Logos is a leading online logo design company. You can find them at http://www.impactlogos.com.au

 

]]> http://impactlogos.com.au/blog/why-logo-companies-are-dropping-their-pants-in-2012/feed/ 0 Ford Logo in Social Media Campaign for Fusion Car http://impactlogos.com.au/blog/ford-logo-in-social-media-campaign-for-fusion-car/ http://impactlogos.com.au/blog/ford-logo-in-social-media-campaign-for-fusion-car/#comments Wed, 14 Dec 2011 12:43:25 +0000 impactlogo http://impactlogos.com.au/blog/?p=222 Ford has unveiled a clever social media campaign to drive traffic & publicity to the laucnh of their 2013 FUSION Hybrid Car.

The new iphone and android app allows users to drive a simulator game of the fusion car on their tablet or phone. In order to access up to 23 racing tracks.

 

 

 

 

 

 

 

The clever part is Ford fans will need to ‘unlock’ the app by taking a photo of the ford logo on their car or on the computer, thus promoting the brand and logo and also adding exclusivity around the brand.

Ford it seems has gone all out to try and win some ground from the increasing popularity and success of the Camry Hybrid.

The app was produced by a cutting edge team of gaming developers and has since been applied to over 10 cars.

 

 

 

 

 

 

 

The App aims to draw a large audience of fans using facebook and twitter sharing inbuilt into the apps to virally attract more users, ford fans and potential customers.

All in all a nice campaign by Ford who has more often than not been trumped by the forward thinking Toyota Company.

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