In an effort to better understand my logo customers I recently started using surveys to find out more about the customer that sits on the other end of the computer.

This all started some time ago in a effort to try and understand how online businesses tick and why some online businesses do great while many others fail. More recently I read a great book that is now a best seller called the Lean Startup by Eric Reis.  This book is about how startups with so many inherent unknowns can navigate the highly probable possibility of failure. The book embraces small incremental steps to dip your toes in before mortgaging the house. So fail fast and many times to find the right path.Truly a great book in my opinion for an business owner that is experimenting on any innovative idea or product.

Anyway I was thinking about how you decide where to start with a new products or service say for an existing business like impact logos and found many in silicon valley recommending starting by surveying your customers whoever they were.  Some further reseacrh lead me to Kissinsights.com a highly engaging and simple survey tool that is worth its weight in gold.

There are 3 standout features I love about this survey tool.

1. Its got  a nice clean modern deisgn

2. It pops from the bottom and has around 10% engagement for me ie  very high

3.  Free templates so easy to use

A great piece of software is easy to use and this is no different. Right off the bat when you enter the dashboard there are many template surveys and its highly recommended you start with one of those.

??The types of questions I asked my customers were as follows:

What is your maximum budget (this was a shock

Are you a startup, small business, big business, designer. (to see if what I thought my audience was correct)

How can we improve our service?

So you have a vast amount of options on the backend like when a customer see the survey pop up, mutiple choice questions or open ended, and many other options.

I highly recommend you start finding out more about your online customers.

For more information visit: http://www.kissinsights.com/

Written By Manny

Director, Impact Logos

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Filed under: Online Business by Manny on Monday, December 19, 2011