Logo Design Process: An Overview
In creating a logo design, the designer must follow a process to determine how to start and end the task. It is important to know every detail and information needed in creating a logo. This process, if done in an organized manner, will help make the work less time-consuming, less costly, and less-exhausting.
Setting aside the technical and specific details, the process of creating a logo design follows a series of general steps. If you stick to the logical sequence of these steps, you can somehow ensure that you are following an organized process that can help you follow through your objectives.
Problem and goal identification. Before starting a project, you must know what the problem is and the goals that the client wants to achieve. Conduct an interview with the client to know what is on his or her mind.
Getting to know the company. Understand what is in the company. Know its history and its vision, its focused consumers, the industry where the company belongs to, and its competitors. This will help you provide an idea on how to start with designing the logo.
Getting inspiration. Research about the popular logo designs and the current styles that are being used and are related to the company.
Creating a concept and sketching. Drawing a potential logo design on paper is a start. It will be pointless to directly create the design on the computer because it will only take time, especially if you pretty much give attention to the details.
Getting feedback. While in the process of sketching, ask your client for feedback. Ask the client from time to time about whether she or he agrees with your ideas. Also, take time to improve and expand your ideas.
Rendering it digitally. Once you have set your mind on what the logo will look like, that will be the time for you to create it on the computer, polish it, and pay close attention to the details.
Presenting your output. Present your work to your client. Show to the client the best creations or the whole collection for the client to choose from. Though, it is better to show only those logo samples that you think are best. Ask for any recommendations for improvement and feedback.
Putting final touches. After the client has chosen, make a final revision with your design. Make sure you incorporate the suggestions and recommendations that your client gave.
It is necessary to always let your clients participate at every step or at every change you make to the logo design. Inform them regularly of your progress. Through this, you will be able to build trust, confidence, and rapport. Always remember that pleasing your clients is also part of the job.
