The name of a brand or a company is its trademark, which becomes graphic art through logo design. Even when the name is not included in the logo, such as in the case of Nike, in people’s minds the swoosh symbol equates to the name of the brand or company. Even when the image is [...]
Filed under: Articles, Logo Design Tips by impactlogo on Friday, April 29, 2011 | Social tagging: brand logos > brand marketing > branding > logo design
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Company branding is not just for large corporations. The idea that only massive corporations and companies should concern themselves with a positive corporate image is no longer an option for small businesses. In order to succeed as a small business, you must brand your company. The first step to successful branding is to develop a [...]
Filed under: Articles, Branding by impactlogo on Tuesday, June 29, 2010 | Social tagging: branding > small business
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