This post is really a short guide and I guess also reflection on our business and its evolution in in not only growing our logo design business but also growing our knowledge and skillet in the area of client /customer service. 

So What Makes The Logo or Graphics Industry Different?

In many ways our business is the same as most. We have to use customer service and our selling skills to win and retain customers during and after the service agreement ends. However due to the very personal nature of logos and branding,  artwork and logo work can become personal to either the client or the designer. 

In my position as the marketing account manager its is vital to try and take a step back and see where the client may have a strong point or likewise where it may be appropriate to suggest against a certain request, despite the fact the client is convinced his/her idea will fly. 

In the end the customer is always right, however in many cases we find customers are more than happy to work to your suggestions and inclined to take your suggestions on board as long as they have sound logic behind them. 

How to Improve You Chances Of A Smooth Process

The key is clarity. The clearer the expectation is at the beginning regarding costs, timelines, revisions, and portfolios the smoother the ride happens to be in most cases. A good idea to sharpen the focus at the beginning is to ask the client to do a a little research on our site or other websites for logo design styles they feel a) could be  good fit for their business and b) and most critically whether the design style suits their tastes.

Lets face it we all come from different walks of life so it no wonder have such a varietal taste in modern design ideas. And more power to us as a race for being a little different……… otherwise the world would be a much duller place.

Filed under: Logo Design Tips, Logo Designer by impactlogo