It is a fact that many business fail within the first 2 years.  While economic factors or mismanagement can greatly contribute to failure, the lack of quality of marketing materials is typically the most important factor in whether or not a business will succeed in its first few years.

So how do small and start-up businesses combat the odds that are against them?  Besides offering a unique product or service, it is imperative to invest in a logo design that sets them apart from all other businesses.

Accountants don’t perform heart surgery, so then why do certain businesses insist on designing their own logos or using amateur designers?  One of the most important decisions a business can make is to commit to investing in its own success.

When one decides to go into business, it can be scary and exciting.  The new owner may have big dreams for where they want to take their company, but may have initial cash flow problems because of a lack of customers.  While many businesses do promise themselves to have professional and effective logo design and marketing materials created, many resort to designing it themselves or hiring someone cheap who may not provide the desired outcome.  The most important reason to hire a professional is to provide you with a unique and tailored logo design to convey a consistent and stable image of your business.

Stability

Hiring a professional and successful company to design your logo and marketing materials provides a consistent image of your business.  Clients will have confidence in your ability to provide them the service they expect, and your image conveys that confidence to them.  If you’re logo looks cheap, underworked and unoriginal, you are conveying an image of an unstable business.  Customers and other businesses want to work with companies that are strong, composed and assured in their ability to deliver the desired outcome.  The impression ones’ business presents to others should express these traits through a website, business card, logo and other marketing materials.  Bottom line is this; if your logo and marketing materials look thrown together and unprofessional, your business will look this way, too.

Consistency

Consistency of ones’ image is often overlooked by many new business owners.  They may design a website themselves or use a template, but often do not match their logo or print materials to the design or feel of their website.  If a business’s website has one look, and their print materials look completely different, this creates a confusing and unprofessional feel.  Customers and clients may get the impression that you do not care enough to notice, or that you simply don’t understand the importance of professional marketing materials.  This may translate into wavering or unsure clients which can cost your business a lot of money.

Having a professional logo design commissioned for your company does not have to be expensive.  If you think of the logo as an investment in your business (which it is) you are more likely to see the value of a professional and unique logo design.  There are a variety of companies on and off the internet that offer specialized packages for small business, and most offer an affordable and fair price.

Just because you are a small company does not mean that you cannot portray yourself as a large and successful business.  Many clients or other businesses prefer to work with large and successful companies with a proven track record.  Using and presenting materials that are cheap or poorly designed may make your company look ineffective, and possibly even smaller than it really is.

Hiring a company to design your logo is one of the best decisions you can make as a business owner.  Knowing when you cannot do something and must resort to a professional does not make you a weak or ineffective business owner.  By deciding to hire a professional logo design company, you’re making a conscious decision to become vested in your businesses success and your new professional image will portray this feeling to your customers.

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Filed under: Articles, Logo Designer by impactlogo on Wednesday, May 12, 2010